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In ’60 he founded his own company, Ormston Burns Ltd., which began selling guitars branded “Burns London.” Among his most endearing guitar designs were the pointy, horned Bison and a guitar made for Hank Marvin, England’s answer to the Ventures.Albert’s reply: This Baldwin appears to be an Acrosonic from 1993, according to this source.OLD grand pianos never die -they are reborn with new strings, felts, sound boards, pin blocks, hammers, bushings, keys and furniture finishes. That is a question many people have puzzled over in shopping for a used or remodeled grand piano.It is a problem that Jacob Lateiner, the concert pianist teaching at the Juilliard School of Music, agreed to investigate last Saturday in testing 23 used and restored pianos at five different outlets.After all, guitar-driven pop music was red hot, especially after the success of the Beatles in ’64.The baby boom showed no signs of letting up and “Boomers” were hitting high adolescence – prime guitar playing years.Thus, guitars were blessed with the Midas touch, veritable gold mines guaranteed to swell the bottom line as large corporations sought to diversify.The resulting gold rush yielded a number of strange bedfellows, with many guitar companies owned by conglomerates that may or may not have a clue about making and marketing guitars.
) bought Guild, Gulf and Western (oil) bought Merson/Unicord (Univox), King Korn Stamp Company (trading stamps) bought Westheimer Sales (Teisco, Kingston). At least Baldwin made musical instruments, although, as it would turn out, that didn’t make much difference in the final outcome.
Lateiner said, adding that some people view a piano as a piece of furniture and their expectations are different from those of musicians who expect a piano to be technically and tonally sound.
Such expectations can prove to be extremely frustrating, he said.
With the newly perfected “Pianola,’ he launched an aggressive advertising campaign which was entirely new to the stodgy piano business.
With four page color advertisements (almost unheard of in that day) published in the popular magazines, he literally stunned the piano industry with the message that here, indeed, was the answer to everyone’s prayer for music in the home!